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E-Learning

• To develop the students knowledge and understanding of the history, philosophy, concepts and the development of marketing in various business settings.
  
  
• Demonstrate an understanding of the marketing environment and its implications.
  
  
• Managing the marketing mix in terms of products and services i.e. 4P’s and the 7P’s.
  
  
• Learning about the various policies eg. Product, pricing, distribution and promotions.
  
  
• Examination of the broad concepts of marketing strategy and planning.
  
  
• Obtain an in-depth knowledge of strategy development and marketing planning.
  
  
• Application of the core concepts and techniques of operationalising marketing strategies.
  
  
• Apply and implement strategic marketing plans.9) Understanding marketing in various situations eg. Business to Business, International, Charity etc.

Duration      4 days

Fees            RM 800